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Unbuttoned: Podcast Transcript
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How Cora Harrington Went From Blogging About Stockings After Work to Becoming a Trusted Voice in Lingerie
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Victoria s Secret s sexy for all strategy boosts sales and shares
By
Nathaniel Meyersohn, CNN Business
Published Jun 26, 2021 10:33:40 AM
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(CNN) Victoria s Secret s brand image was in tatters, and its owner finally had an escape route.
In February 2020, L Brands, the publicly-traded parent of Victoria s Secret and Bath & Body Works, struck a $525 million deal with private equity firm Sycamore Partners to give up its majority stake in Victoria s Secret and take the brand private.
Then the pandemic upended the global economy and Sycamore backed out. In May, the two sides called off the deal. L Brands was back to square one.
Victoria s Secret s sexy for all strategy boosts sales and shares
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flickr The lingerie industry encompasses everything from bras to slips, underwear to loungewear.and has a long, fascinating history.
The world of lingerie is as varied and interesting as any other realm of fashion . and can be an opportunity for playfulness and exploration as well as comfort.
The clothes we wear send specific messages to the outside world. They can symbolize power, youthfulness, sophistication…but what about what we wear underneath? Intimate apparel is deeply personal, and each slip, bra or bodysuit can be a choice about function or an opportunity for the wearer to play and experiment.
Host Anita Rao talks about the history and present-day world of lingerie with Cora Harrington, the founder and editor-in-chief of The Lingerie Addict blog and the author of “In Intimate Detail: How to Choose, Wear and Love Lingerie.” Rao also talks with fitness instructor, burlesque artist and lingerie lover Jake DuPree about how lingerie has helped them explore their perso