BCW Sports ranking of International Sports Federations social media activities shows the digital power of younger sports 01/19/21
BCW Sports, the sports practice of leading global communications agency BCW (Burson Cohn & Wolfe) today released its 2020 International Sports Federation Social Media Ranking, which aims to capture the social media footprint of international sports federations (IFs).
This year’s ranking includes all IFs from both the Winter and Summer Olympic programmes, and for the first time all recognized non-Olympic IFs.
Notable key findings this year include:
Social media channels becoming even more important: The results show that social media in general has further increased its importance among IFs, with significantly growing followings and engagement rates across platforms. This is largely attributable to the fact that, due to Covid-19, the year 2020 turned out to be the year of virtual engagement, pushing all interaction between athletes, fans and ri