By Alias Wardak
Decentralization in developing countries is introduced by many scholars and international institutions as a viable solution to design tailored policies, respond to inefficient bureaucracy, fight corruption in order to facilitate demand-driven public services ‘delivery to the citizens of the developing nations. The proponents aim to increase governments’ accountability, responsiveness and a fairer and just governance approach to the citizens through pro-active participation in the political and socio-economic decision-making processes. On the other hand, opponents view decentralization as an approach that bears political and socio-economic risks which could affect the effectiveness of governance and being counter-productive to the set objectives of good governance, with a considerable impact on the political, economic, and social stability of developing countries, if the required pre-requisites are not in place.
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Nielsen (NLSN) Boosts Audience Outcome Offerings With New Tool Zacks.com 2 days ago
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This is evident from the latest launch of its cloud-based campaign measurement tool namely Nielsen Market Lift.
Notably, the tool is the amalgamation of the company’s analytics, backed by automated and scalable cloud-based modeling.
Nielsen strives to help marketers in maximizing their return on investments with the new tool, which is well-equipped to deliver results quicklyacross a range of tactics, including markets, categories, media types and channels.
The company expands its global footprint with Nielsen Market Lift by launching it in 37 markets.
Currently, the tool is available in the United States, the UAE, the U.K., Argentina, Australia, Austria, New Zealand, Norway, Malaysia, Mexico, Poland, Belgium, Brazil, Canada, Chile, China, Germany, Indonesia, Italy, the Netherlands, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand and Turkey.
Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments
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NEW YORK, April 12, 2021 /PRNewswire/ Nielsen Holdings plc (NYSE: NLSN) announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen s Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity. Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.
Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments apnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from apnews.com Daily Mail and Mail on Sunday newspapers.