Jammu and Kashmir achieved a remarkable feat of entertaining 1,27,605 tourists in the single month of November 2021, the highest number in the past 7 years versus 6,000 tourists in November 2020. It is a turning point for the tourism industry .
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The world’s mountains have long attracted visitors for their scenic beauty, sports opportunities and rich cultural heritage. And for many rural mountain communities, tourism is a lifeline. It can increase household incomes, enhance job opportunities and revitalise local traditions.