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Harley-Davidson LiveWire Motorcycle Is a Whole New EV Brand Now

Harley-Davidson LiveWire Motorcycle Is a Whole New EV Brand Now 11 May 2021, 8:10 UTC · by We ve known that Harley-Davidson wants to go big on electric motorcycles since February this year, when it was announcing a dedicated electric motorcycle division under the Hardwire Strategic Plan, as it was called. Now, a few months later, the brand launched LiveWire to hedge its bets on the rapidly increasing EV market. 44 photos While the company s traditional chrome and steel clientele might find it hard to stray away from their classic V-twin powered motorcycles, the EV trend has taken over not only the automotive world but also the riders of all kinds. So now, Harley-Davidson is trying to do something completely different than what we re all used to.

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Harley-Davidson s LiveWire: A new electric motorcycle brand, showroom

Harley-Davidson, best known for its heavyweight motorcycles, is launching its own all-electric motorcycle brand LiveWire. The company said it plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. By launching LiveWire as an all-electric brand, Harley is seizing the opportunity to lead and define the market in EV, said Jochen Zeitz, chairman, president and CEO in a news release. With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond, Zeitz said. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.

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Harley-Davidson Turning LiveWire Into An EV Brand

Harley-Davidson introduced the electric LiveWire motorcycle in 2018 and now the company is turning LiveWire into its own brand. According to the motorcycle giant, the new LiveWire brand will “redefine” electric motorcycles as well as deliver the “best experience for the urban rider, with personality and soul.” That isn’t much to go on, but Harley-Davidson announced the first LiveWire branded motorcycle will be introduced at the International Motorcycle Show on July 8th. Little is known about the model at this point, but an image on LiveWire’s website suggests it will be an updated version of the current Harley-Davidson LiveWire. Changes appear minor as the most noticeable difference is LiveWire badging, which replaces the familiar Harley-Davidson branding.

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LiveWire eigene Harley-Marke für Elektromotorräder

LiveWire eigene Harley-Marke für Elektromotorräder
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LiveWire wird eigene Marke für Elektromotorräder - Harley-Davidson mach Elektro eigenständig

LiveWire wird eigene Marke für Elektromotorräder - Harley-Davidson mach Elektro eigenständig
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