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LiveWire wird eigene Marke für Elektromotorräder - Harley-Davidson gründet Elektro-Submarke

LiveWire wird eigene Marke für Elektromotorräder - Harley-Davidson gründet Elektro-Submarke
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Harley-Davidson expands LiveWire into full electric sub-brand

Harley-Davidson expands LiveWire into full electric sub-brand
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Harley-Davidson Launches LiveWire, the Electric Motorcycle Brand (www livewire com)

Share this article Share this article MILWAUKEE, May 10, 2021 /PRNewswire/ Harley-Davidson, Inc. ( Harley-Davidson ) (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand. LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. Today, the next chapter in the LiveWire journey begins. Jochen Zeitz, chairman, president and CEO of Harley-Davidson: One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV. With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applic

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Harley-Davidson spins out LiveWire as its own electric motorcycle brand

Harley-Davidson spins out LiveWire as its own electric motorcycle brand Share this story LiveWire, the first electric motorcycle from Harley-Davidson, will now become its own standalone brand. The Milwaukee-based company announced that it would be spinning out its electric motorcycle division as its own company with a distinct lineup and a tailored retail experience. Harley-Davidson plans to unveil the “first LiveWire branded motorcycle” on July 8th to coincide with the International Motorcycle Show. It’s a similar move to how Harley-Davidson approached its new electric bicycle company, Serial 1. The idea is that LiveWire continues to benefit from its relationship with its parent company while also forging its own brand identity that is distinct from Harley-Davidson.

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Harley-Davidson spins out LiveWire into a standalone electric motorcycle brand – TechCrunch

Harley-Davidson spins out LiveWire into a standalone electric motorcycle brand LiveWire, Harley-Davidson’s electric motorcycle, is being spun out as a standalone brand, complete with a new logo and brand identity. Harley-Davidson first unveiled the LiveWire electric motorcycle in 2018 with a listing price of $29,799, placing it on the higher end for motorcycles. It went into production the following year, with some bumps, including a brief halt to production due to a charging-related problem on one of the motorcycles. The “first LiveWire-branded motorcycle” will launch on July 8. Its public debut will come a day later at the International Motorcycle Show, Harley-Davidson said Monday.

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