Something as simple as the font size of calorie counts on menus can encourage customers to choose more wholesome foods when they are dining at restaurants.
If you’ve visited a new city lately, you may have searched online for places to eat. Maybe you read some reviews, then clicked through to the restaurants’ own sites. New research by the team of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University shows that in the hospitality sector, turning user clicks into dining visits depends on consistently positive messaging. By testing two competing theories of the effect of customer reviews, the study by Dr Seunghun Shin, Dr Hyejo Hailey Shin and Dr Jaehee Gim will help local restaurants optimise their marketing strategy through homepage testimonials.
Travelers are increasingly aligning their journeys with their values - sustainability being foremost[1] - with a desire for a transformative or regenerative experience. The now-mainstreamed initiatives of hotels - from water-saving schemes to extensive recycling programmes - though commendable, only scratch the surface of the potential role they play in promoting a meaningful guest experience. Is there an unfulfilled potential to enhance meaningful guest experiences[2] that the hospitality industry is missing?
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