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difficulty here in florida. i think for each of us if we fail somewhere, if we fail in a debate or we fail to get the support of people it s time to look in the mirror. reporter: but the story of this campaign in florida is largely a story of big money and nasty ads. it started with romney, who launched this. newt has a ton of baggage. reporter: his first attack ad in florida less than 48 hours after losing the primary in south carolina. since then romney and a pro-romney super pac have pummeled gingrich with nearly $14 million worth of attack ads in florida. most recently the controversial ad featuring tom brokaw. newt gingrich, who came to power after preaching a higher standard in american politics reporter: nbc wants that ad pulled down, but the romney campaign has refused. all told, romney and his supporters have spent more than four times as much on television ads in florida as gingrich and his supporters. that is pretty clear if you

Central floridaNewt gingrichInteractive adsMitt romneyAttack adBig moneyAttack adsSouth carolinaPro romney super pacTom brokaw14 million4 millionTelevision adsPulled downAmerican politics