Will the general public have access to this new feature too? Instagram is popular with content creators for a good reason: many of Instagram's frequent users are people aged between 18 and 34 years old, which they mean to reach or to continue reaching, per Match Made.
In 2020, Instagram launched Badges, a feature that allows users to show support to creators during a live video. Badges can cost $0.99, $1.99 or $4.99.