Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today it has been positioned as an overall leader in the 2021 Aspire Leaderboard for Customer Communications Management
Paris, May 27, 2021
Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today it has been positioned as an overall leader in the 2021 Aspire Leaderboard™ for Customer Communications Management (CCM) the fourth year in a row that Quadient has earned the distinction. Additionally, consulting firm Aspire recognized Quadient’s Inspire Suite solution as a leader in the Leaderboard’s sub-grids for Omnichannel Orchestration, Communication Composition and Business Automation.
The Aspire Leaderboard is a CCM vendor positioning grid published by Aspire Customer Communications Services, a consulting firm specializing in CCM and Digital Customer Experience.
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Sitecore acquires email marketing vendor
Sitecore struck an agreement to acquire Moosend, a UK-based email marketing automation and campaign management platform, for an undisclosed sum.
The acquisition comes just months after Sitecore raised US$1.2 billion in order to fuel its ambitious growth plans to build a comprehensive personalisation platform for organisations. Sitecore also recently acquired ecommerce player, Four51, as well as customer data platform provider, Boxever.
In a statement, the company said Moosend’s email marketing campaign automation and AI-powered customer engagement features will help streamline Sitecore’s ability to engage, nurture and convert customer relationships by personalisation across every channel. The deal is set to close by the end of May 2021. M