The newest partner to the 4D Dimensions Marketplace allows advertisers to target emotion to reach the right audience at precisely the right moment. NEW YORK, March 1, 2022 /PRNewswire/
iTWire Data, AI and Brand Safety: Challenges and Opportunities
Shares Tim Beard
GUEST OPINION: The proliferation of fake news, toxic digital environments and the demise of the cookie means for marketers, brand safety and suitability has become a key focus for engaging with customers and building trust.
To help monitor where marketing and advertising content is shown, brands are implementing AI-enabled tools to place their ads in ‘brand-safe’ contexts. But it s clear that a ‘one size fits all’ solution isn’t enough for today’s climate.
Unfortunately, the vast majority of traditional contextual solutions were built at the dawn of programmatic advertising, and many have not kept up to speed with the nuances of how harmful online content is framed, worded, and produced.
CMO s top 8 martech stories for the week - 6 May 2021
All the latest martech, customer and adtech news from Sitecore, Litmus, Quadient, Verint, 4D, ResultsCX, vFairs and Act-On Software
Sitecore acquires email marketing vendor
Sitecore struck an agreement to acquire Moosend, a UK-based email marketing automation and campaign management platform, for an undisclosed sum.
The acquisition comes just months after Sitecore raised US$1.2 billion in order to fuel its ambitious growth plans to build a comprehensive personalisation platform for organisations. Sitecore also recently acquired ecommerce player, Four51, as well as customer data platform provider, Boxever.
In a statement, the company said Moosend’s email marketing campaign automation and AI-powered customer engagement features will help streamline Sitecore’s ability to engage, nurture and convert customer relationships by personalisation across every channel. The deal is set to close by the end of May 2021. M