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Global Brands, Leading European Publishers and Retail Partners Turn to European Unified ID to Maintain Relevant Advertising

European Unified ID (EUID), a new identity solution specifically developed for the European market, is gaining support across Europe, including from global brands, leading European publishers and retail partners. EUID is a European counterpart to Unified ID 2.0 (UID2), a new approach to identity that has gained industry-wide adoption. Initial engagement with EUID from brands and publishers includes Bacardi, Kimberly-Clark, Aller Media, Future, gutefrage.net|highfivve, OneFootball, Prisma M.

United statesUnited kingdomCity ofLucy kingAsia pacificPatrick fisherSamantha jacobsonMartin sundellScott bodieMartin pichlerBastien deleauPrisma media solutionsGlobal brandsLeading european publishersRetail partners turnEuropean unified

The Trade Desk: Global Brands, Leading European Publishers and Retail Partners Turn to European Unified ID to Maintain Relevant Advertising

The Trade Desk: Global Brands, Leading European Publishers and Retail Partners Turn to European Unified ID to Maintain Relevant Advertising
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United kingdomUnited statesScott bodieMartin pichlerSamantha jacobsonLucy kingBastien deleauPatrick fisherMartin sundellAsia pacificPrisma media solutionsAller mediaPrisma mediaTesco mediaInsights platform engage newPrivacy conscious identity framework aimed