European Unified ID (EUID), a new identity solution specifically developed for the European market, is gaining support across Europe, including from global brands, leading European publishers and retail partners. EUID is a European counterpart to Unified ID 2.0 (UID2), a new approach to identity that has gained industry-wide adoption. Initial engagement with EUID from brands and publishers includes Bacardi, Kimberly-Clark, Aller Media, Future, gutefrage.net|highfivve, OneFootball, Prisma M.
The Trade Desk: Global Brands, Leading European Publishers and Retail Partners Turn to European Unified ID to Maintain Relevant Advertising finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.