Turn Your Business Into The Imagination Machine
PHOTO:
Diz Play
How can businesses harness the collective imagination of their workforce at a time when innovation is at a premium? That is the central question of Martin Reeves and Jack Fuller s forthcoming book, The Imagination Machine. Are there methods to increase both the predictability and the frequency of bursts of imagination? Businesses tasked with innovating â and that means all businesses â struggle with questions like these on a daily basis. The strategic diagnostics Reeves and Fuller offer throughout the book make this a valuable read for every legacy organization looking to retain their market relevance.