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Apple faces new lawsuit over its data collection practices in first-party apps, like the App Store

This sort of data collection would raise questions about Apple's implementation of Apple Tracking Transparency (ATT).

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CMO s top 8 martech stories for the week - 22 September 2022

All the latest martech, adtech and customer technology news from Swiftly Systems, Salesforce, Adobe, Qualtrics, Pega, Criteo, Appsumer and Chameleon.

United statesBevan wallaceMichel feasterRuss heddlestoneTaylor brownKevin wangPulkit agrawalInmobi appsumerMatt nolanHenry kimKevin mahaffeyBest buySwiftly systemsNet zeroVideo feedbackCustomer data connectors

Apple breaks Meta-Google ad monopoly with iOS privacy changes

Apple breaks Meta-Google ad monopoly with iOS privacy changes
iol.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from iol.co.za Daily Mail and Mail on Sunday newspapers.

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Apple breaks Meta-Google ad monopoly with iOS privacy changes

Apple's privacy changes in the App Store called App Tracking Transparency (ATT) has given a boost to its ad business, and the iPhone maker has managed to break the Facebook-Google advertising monopoly in the online search market.According to a .

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One year later, Apple s privacy changes helped boost its own ads business, report finds

Apple's App Tracking Transparency, or ATT, reached mass adoption in June 2021, allowing for a comparative year-over-year analysis

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