The classic, quote-worthy film
Glengarry Glen Ross isn’t really about real estate. But the desperate action of a lead-parched agent is what sets the drama aflame. The David Mamet-scripted movie, first a Pulitzer-winning play, is something to which almost every real estate agent can relate: the constant ache for new business.
As demonstrated by Mamet, finding leads comes much easier for some than it does for others. Lead generation and sales, after all, are skills and you can learn both of them.
Thankfully, today’s agents are much more technologically equipped than those desk-sitting, dialing-for-dollars agents of the late-1980s, with their fax machines and touch-tone phones. Big data, software algorithms and chatbots make it much easier to get new business than it was even 10 years ago.