The classic, quote-worthy film
Glengarry Glen Ross isn’t really about real estate. But the desperate action of a lead-parched agent is what sets the drama aflame. The David Mamet-scripted movie, first a Pulitzer-winning play, is something to which almost every real estate agent can relate: the constant ache for new business.
As demonstrated by Mamet, finding leads comes much easier for some than it does for others. Lead generation and sales, after all, are skills — and you can learn both of them.
Thankfully, today’s agents are much more technologically equipped than those desk-sitting, dialing-for-dollars agents of the late-1980s, with their fax machines and touch-tone phones. Big data, software algorithms and chatbots make it much easier to get new business than it was even 10 years ago.