Amongst global sustainable hospitality experts there seem to be two co-existing, and sometimes contradictory, concepts for structuring sustainability agendas. On the one hand, there is an appeal to comply with and be guided by recognized global standards and certification schemes. Sound arguments include the ability to benchmark performance and ambitions, foster transparency and ensure a common and global approach and understanding of what sustainable hospitality is and includes. On the other hand, sustainability agendas must address local realities. A global hospitality relies on local infrastructure and responds to local stakeholder expectations. Local infrastructure such as energy grids, waste management facilities, access to water supplies and operational supply chains all impacts the sustainability performance of hotels. Some experts might argue that there is no sustainability unless created locally and locally only. Following the logic, the question arises whether such a high deg
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This viewpoint was created byWilly Legrand, Professor of Hospitality Management at the IU International University of Applied Sciences, Germany
Responsible travel: How do we make booking sustainable hotels easier?
Evidence shows that spending time in nature helps reducing anxiety, improving mental health and well-being, let alone boosting physical health. Nature is good for us; can we be good to nature too? It s no wonder that one recent large-scale survey conducted by Booking.com (2020) identified
Impact Awakening: The Rise of Responsible Travel as one of the nine predictions on the future of travel. Half of the global travelers surveyed expressed the desire to travel more sustainably in the future with over two-thirds of respondents expecting more sustainable travel options from suppliers. Demand is (and expectations are) building up and post-pandemic will see a surge in travel with purpose. But do travelers easily have access to all information needed t