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This viewpoint was created byWilly Legrand, Professor of Hospitality Management at the IU International University of Applied Sciences, Germany
Responsible travel: How do we make booking sustainable hotels easier?
Evidence shows that spending time in nature helps reducing anxiety, improving mental health and well-being, let alone boosting physical health. Nature is good for us; can we be good to nature too? It s no wonder that one recent large-scale survey conducted by Booking.com (2020) identified
Impact Awakening: The Rise of Responsible Travel as one of the nine predictions on the future of travel. Half of the global travelers surveyed expressed the desire to travel more sustainably in the future with over two-thirds of respondents expecting more sustainable travel options from suppliers. Demand is (and expectations are) building up and post-pandemic will see a surge in travel with purpose. But do travelers easily have access to all information needed t