B2B and B2C content strategy aren't the same. If you claim they are, you might just get a rant out of me. Pour your beverage of choice, and check out a different take on the B2B attention game.
SunStar
+ April 21, 2021 WE MUST take our hats off to Ferdinand John Balanag for making the first-ever Montanosa Film Festival (MFF, March 20 to 28, 2021) happen, and in Baguio during a pandemic. Yes, of course, he got a lot of help, and the village it took must be credited, too. But to Ferdie belongs the grass crown, so to speak. Because the work, production skills, and management-savvy required to pull together such a feat equal tremendous.
But lest we be accused of playing favorite connections and writing only of Ferdie, the festival was presented by The Workshop for Infinite Media (TwiMedia), Baguio City Mayor’s Office, and Department of Tourism. Lead partners included Film Development Council of the Philippines, Tourism Promotions Board of the Philippines, National Commission for Culture and the Arts, Cultural Center of the Philippines, Baguio Tourism Council, Council for Baguio Creative City, and the embassies of France, India, and Czech Republic.