[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and it s exciting that the voice has found, the brand is built that s very valuable. at the very end of entertaining, martha asked if i d do a second book on weddings. of course, i said, yes. the book, weddings, comes out, which is a really beautiful book. now this, this is weddings. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consult with me. because i m not catering anymore. i used to cater i cater lots of those w
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wawanted t to go. nothing anand nobody was going get in her way. littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, littttle d did i know, i mamaking a brarand. i have been told that t by many advertrtising exececutives, tht whatat i was doioing was realll making a b brand. developing it,t, nurturingng it bubuilding it,t, protectcting i the e big turnining poinint waw i wrote mymy first book. threree years afafter publishin entertaining i sold more copies than the first year and it is exciting that the voice is found, the brand is built, that is very valuable. . > at the e end of entertaini marthaha hasas t to do a s seco on wededdings and d of couourse saidid yeses. the book weddings comes out which is a dutiful book. this is weddings. could you do a wedding for me? what would it entail? you would consult with me. i do not cater anymore. nobody has ever written a bobook a about weddidings. eveverything a ab
have been felled guilty of advocating a violent revolution against the chinese state stopping there were sentenced to up to three years in detention. now on bbc news, elite cricketers can come from any level of society in india, thanks to that ubiquitous nature of the sport. this episode tells the stories of three star players. of course it s not easy as a poor villager to come to mumbai and being with the smart kids because you feel you don t know how to speak english. if because you feel you don t know how to speak english. how to speak english. if you can t afford. how to speak english. if you can t afford, you how to speak english. if you can t afford, you can t - how to speak english. if you can t afford, you can t play | can t afford, you can t play cricket you are an equal part on the playing field. that is a great social equaliser. doesn t give a poorer person any inferiority complex. a poorer person any inferiority comlex. w a poorer person any inferiority co
you are an equal part, you re on the playing field. that is a great social equaliser. doesn t give a poorer person any inferiority complex. yeah, cricket certainly feels like a great social leveller in india, doesn t it? and i think of some of the incredible success stories. it s fascinating to see them come in, put in the hard yards, come from very difficult backgrounds, circumstances whatnot, it is the social leveller. it is absolutely the case. if you see in india there are a billion people and they are everywhere, everyone wants to play, everyone is in a rush and they are competing all the time, you need to be like, if you go in small place, if you go in small gully which we say like really small street, everyone is just trying to play and enjoying the game and it s like, so many people of course in india and they want to be there but if you want to be there you have to be really good. when you come to india whatever you hear about the passion, you can t see it or feel it