Indya sees up to 20 pc revenue coming from skincare segment in 18-24 months
New Delhi, Jan 24: Women’s fashion brand Indya has forayed into the skincare segment and said it expects 15-20 per cent of its revenue to come from this category in the next 18-24 months.
Indya, which is owned by High Street Essentials (HSE) that also runs the FabAlley brand, will introduce 39 SKUs (stock-keeping unit) in the face care category with prices ranging Rs 250-1,450. These products will be available on the brand’s website, exclusive brand stores, and online beauty marketplaces like Nykaa, Purplle, and Myntra.
“The USD, 2.5 billion skincare market, is one of the fastest-growing segments in India. By focusing our resources, robust logistics and marketing, and with our existing two billion-strong loyal customer base, we are aiming to grow this category swiftly,” HSE co-founder Tanvi Malik told PTI.