With an 18 per cent share, Samsung took the top spot last year, for the first time since 2017, according to Counterpoint Research. Vivo took the second spot in 2023 with a 17 per cent share and led the affordable premium segment (Rs 30,000-Rs 45,000) with a 33 per cent share. India's Smartphone Shipments Remains Flat in 2023 at 152 Million Units; Apple Surpasses 10 Million Unit Mark in Shipments To Capture Top Position, Says Report.