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The Indian Garage Co launches FreeHand , women s fast fashion brand; Targets to achieve 50 crores GMV in FY 2023-24

The Indian Garage Co launches FreeHand , women s fast fashion brand; Targets to achieve 50 crores GMV in FY 2023-24
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E-commerce and Digital Natives Summit 2023: D2C players, investors see innovative approach and balanced strategies to drive biz growth, ET Retail

E-commerce And Digital Natives Summit 2023: Expressing thoughts on the investors behaviour lately, Dipanjan Basu, cofounder and partner of Fireside Ventures shared, "We have seen positive changes in Investor behaviour in backing start-ups with a balanced growth strategy along with strong unit economics. This is driving business model innovation at start-ups that are growing fast but yet maintaining positive unit economics."

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TIGC: The Indian Garage Co aims to reach Rs 1,000 crore revenue in the next 3 years; expects to double its GMV this fiscal, ET Retail

In the last fiscal, TIGC generated a revenue of Rs 220 crore. Also, it clocked a gross merchandise value (GMV) of Rs 300 crore in FY23 and expects to double it to Rs 600 crore in FY24.

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Indian Garage Co launches FreeHand

Indian Garage Co launches FreeHand
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Reliance s AJIO sale event showcases tier 2, 3 markets big, bold influence in India s fashion landscape

Fashion e-tailer AJIO s Big Bold Sale event garnered its biggest-ever results with 40% more orders than previous editions, resulting in over 1.5 million customers making purchases more than once on the platform. Half of the orders came from Tier 2 and 3 markets, indicating growing shopping sentiment in these locations. The summer collection was especially in demand, and brands such as Buda Jeans Co. and Marks & Spencer garnered customer attention. The men s and women s western wear category grew 150%, and the sale saw the preference of over 600,000 sundresses.

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