India saw the highest number of multi-level-marketing pyramid schemes launched in five years in 2023, according to Strategy India, a policy, compliance and direct-selling consultancy. These schemes, based on money-circulation networks, pay existing investors with funds collected from new ones instead of profits. Many remain unchecked by taking advantage of loopholes in existing consumer protection laws.
Amway, an American company that popularised direct sales at a mass level in India, has got into criminal cases related to money-laundering and running pyramid or money-circulation schemes. The Enforcement Directorate has alleged it of promoting a pyramid scheme, ET has reported. The ED has alleged that the company “was running a multi-marketing scheme and money-circulation scheme to collect money from subscribers”.
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