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Though the end goal is the same – to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. We try to decode why.
Indian dating apps, services see surge of paying users in small cities
Users are willing to shell anywhere between Rs 699 a week and up to Rs 3,000 an hour for a dating coach.
Synopsis
Growth More than in MetrosAccording to companies like Aisle and Truly Madly, which have millions of users and position themselves as “serious” dating apps, and bespoke high-end dating services like Sirf Coffee, a lot more users from such places are not only keen on using these apps, but also willing to pay for it.
NEW DELHI: For Indian dating apps and services, small cities and towns are now driving the growth more than the metros.