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Brown, red, black, riceberry – what are these white rice alternatives, and are they actually healthier?

Rice contains more than 15 vitamins and minerals including folic acid, magnesium, iron and zinc and is naturally gluten free. Black rice and red rice contain more antioxidants, minerals and fibre than white rice.

WayCool s BrandsNext forays into the specialty rice segment

WayCool s BrandsNext forays into the specialty rice segment
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WayCool s enterprise BrandsNext forays into the specialty rice segment, ET Retail

BP Ravindran, CEO, BrandsNext said, "We believe the Indian Basmati rice market has been growing at a CAGR of 10% in the last three years. Hence, we recognized this as a significant opportunity and introduced Basmati rice and Seeraga Samba Rice with a proposition of consistent Biryani experience for Biryani lovers."

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