New Delhi [India], February 27 (ANI/Mediawire): Buying gold is not as easy and simple as buying groceries or an electronic item from any shop or supermarket of your choice. Even then, sometimes, the final product may fall short of your expectations. That is why people prefer to go to a reliable jewelry brand. The experts at Malabar Gold & Diamonds, one of the world leaders in the gold business, list out 8 must-follow things that one should keep in mind before investing in gold. Being in the gold business for over three decades, Malabar Gold has grown upon the trust and loyalty of the customers by selling only superior quality jewelry bearing BIS Hallmark. To create awareness among the general public on the quality parameters of gold, the Group has launched a campaign titled 'SayNotoBadGold'. As part of this campaign, the in-house experts have listed 8 cardinal principles to bear in mind, before planning to buy and wear gold. You must buy only hallmarked gold. Hallmark is