Shifts in data usage and privacy regulations will not only limit marketers access to granular consumer insights, but also their ability to demonstrate ROI for clients.
Incrementality Measurement and Source of Truth Reporting Inform Cross-Channel Media Investment Decisions
SANTA MONICA, Calif.–(BUSINESS WIRE)–#AdTech–As increasing data and online tracking restrictions put pressure on marketers to find alternative ways to measure and optimize advertising performance, Measured, a leading provider of incrementality measurement solutions, today revealed the Measured Intelligence Suite
TM for smart media investment decisions.
By 2016, attribution experts had failed for more than a decade to deliver on the lofty promises of multi-touch attribution (MTA) and measurement beyond last click. Measured was founded by advertising industry veterans to develop a new measurement approach, based on incrementality testing and experimentation, that remained transparent and independent from platform bias and didn’t require third-party data or user-level tracking to be effective.