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Detailed text transcripts for TV channel - MSNBC - 20180922:11:35:00

first app download. it has to be a win. win for both sides. ultimately you have to think of what is the benefit for them. then understanding are the brands a true match. do they really propel one another further? the luxury boutique hotels recently collaborated with inscape to bring the feel of the actual studio to their rooms. they ll soon offer a dedicated tv channel with exclusive guided meditations. it s part of the experience. when you come into the room, the tv is on already, the lighting, the mood, the sound is in the background. he s also focused on reaching legacy brands. many are looking for innovative and hip startups to partner with. inscape collaborated with listerine for its campaign and

Detailed text transcripts for TV channel - MSNBC - 20180922:11:36:00

bringing well-known influencers on board like sofia bush and eric decker who believe in the power of meditation. we say if we re new and innovative, who might need that. the ideal start is to say what are your goals and going to the drawing board and then coming to them. we like tapping into an audience that would never even consider meditation. they compensate our production cost and any efforts that we put behind that. inscape s also partnered with some other unexpected brands like stella artois. think it s only your first mindful tasting experience. we like creating a buzz but it has to give a great outcome.

Detailed text transcripts for TV channel - MSNBC - 20180922:11:34:00

strategic brand partnerships. he identified one industry right in his sweet spot. we re big on the hotels. we see natural collaboration with them. so he put together his pitch. you should definitely know what the brand has done before so that you can show them that you ve spent the time researching and that you understand what resonates with their demographic and how you could potentially push them further. if you haven t done your research, you could pitch an idea they ve tried before and failed. when the james hotel was developing its program, inscape became an obvious choice for the meditation portion. the goal for that was more acquisition. we give them a code that would allow them for a month to unlock the app. hopefully they have a great experience and become users. the cost was covered for the

Detailed text transcripts for TV channel - MSNBC - 20180922:11:32:00

have helped take inscape to the top. take a deep breath, quiet your mind and sink into a state of serenity. that s what the founder of incape i inscape is asking you to do. people are responding. meditation and mindfulness have gone mainstream and quietly become a billion dollar industry. inscape is one of the key players in this space, taking meditation into the future with its stunning high-tech studio, voice guided meditations and an app that brings the inscape experience to the masses. located in the flat iron district of new york, the 5,000 square foot studio opened in 2016, quickly becoming a hot spot for people seeking calm and clarity in the middle of their hectic daily lives. with technology, we re

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