first app download. >> it has to be a win. win for both sides. >> ultimately you have to think of what is the benefit for them. >> then understanding are the brands a true match. do they really propel one another further? >> the luxury boutique hotels recently collaborated with inscape to bring the feel of the actual studio to their rooms. they'll soon offer a dedicated tv channel with exclusive guided meditations. >> it's part of the experience. when you come into the room, the tv is on already, the lighting, the mood, the sound is in the background. >> he's also focused on reaching legacy brands. many are looking for innovative and hip startups to partner with. inscape collaborated with listerine for its campaign and