Imperial Beverage Working to Stock Shelves for the Holidays
Photo by Justin Sullivan/Getty Images)
Employees at Imperial Beverage are putting in extra hours to ensure retailers are well-stocked ahead of small family gatherings during the COVID-19 pandemic.
The pandemic has led to more people drinking in the comfort and safety of their homes. According to IRI, a data analytics and market research company, alcohol sales are up 21% at grocery stores at 17% at liquor stores compared to this time last year. Traditionally, the stretch between Thanksgiving and New Year’s Eve is the busiest stretch of the year for wine sales.