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Said what if nobody comes so its nice of you all to come out. I know that some of you are here to talk about the book but the reality is we are fortunate to have with us two friends of mine, it will be more interesting and probably more fascinating to many of you, Jacob Weisberg who many of you may know as the chairman of the slate group, longtime journalist recently published a book on Ronald Reagan that i cant recommend highly enough, particularly in todays political environment and malcolm gladwell, a writer for the new yorker and a very insightful nonfiction bestseller so we talk a little bit tonight about my new book, the seven cents and one of the things that were going to get him very quickly is one of the big ideas in the seven cents is the idea that theres so many questions to answer that this model of us talking to you is not entirely the light model so we will do that but we also want to open it up for questions and debate and i hope people will talk about the guys that are

New yorkUnited statesSan franciscoUnited kingdomNew yorkerEric neilDavid brooksMike morrisJeff bezosRonald reaganJoshua cooper rommelJanie hallMalcolm gladwellJacob weisbergTwo friendsBig ideas