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Homegrown businesses meet growing demand for natural self-care products
Updated 11 April 2021
April 10, 2021 23:24
JEDDAH: The COVID-19 pandemic has led to a rise in health awareness worldwide as consumers question their pre-virus lifestyle, and adopt more hygienic, healthy and environmentally friendly behaviors.
Saudis are no exception. Many are embracing healthier lifestyles and practices, seeking natural products to improve their health and prevent diseases, resulting in a growing demand for local eco-friendly, natural and organic beauty products.
According to a recent Mordor Intelligence forecast on the Saudi beauty market from 2021 to 2026, there is a growing demand for natural, organic, herbal and halal products, along with innovative and eco-friendly packaging and designs.