Ikea’s founder has said that he was not told about much of the company’s current expansion effort. The news comes via a rare personal interview with Ingvar Kamprad, in which the 86-year-old furniture entrepreneur said that he felt the brand’s growth effort was too aggressive.
Not only in India, it s also a global phenomenon that we see. It s not enough with the big store outside (city). People don t have time, maybe not having a car, they are not always willing to take all the things home, they want it delivered. Then we can be closer to people and have different ways of meeting them, Pulverer said.