if they have an idea, and they ve had a few ideas that we have discussed at length and in the end thought, let s not do it, that works both ways. and what s the relationship between itv and them? would this be something that you might whatsapp them on the way out of the bbc about something, are you to and froing with them all the time, or does it all formally go through producers and agents and everyone else? no, i think one of the glories of working at itv is you are very close to them, so i will actually text them during i m a celebrity. will you? saying, a bit more of this, a bit less of that ? saying, that s really funny, and what s going on with that? , and they will respond in the commercial break. and what are these ideas that so far, they are opting not to do? i couldn t possibly talk about those. go on, kevin, there s no one else listening! the odd quiz or game or something that we all think, oh, maybe, and we work it through, sometimes we do pilots and we don t carry on. so
as part of itv s coverage. some suggesting perhaps he needs to break out from just being a football pundit and perhaps. dance instructor? well, i don t know, you re the expert! i just wonder if sometimes, you look at on air talent and think, goodness, if we could just take them out of where. you have to be careful, he is brilliant, roy. i mean, you re mesmerised by whatever he says, and he has such respect from pundits and other footballers and everything. so i think he s great where he is, and i m sure he doesn t want to do much more. have you asked him? have i asked him to do more? no. and finally, in the last 30 seconds we have, you obviously watch a lot of tv, do you watch lots of video? do you watch twitter, youtube, tiktok? not as much. i watch. whole programmes, ifind, are more satisfying than bits and pieces. thank you very much forjoining us for the whole edition of this programme. we very much appreciate your time.
remember that. most people understandably equate streaming with paying for it. you don t have to do that for itvx. it is free, but it carries ads. we are an ad funded business and a leader in the market, and we know what we are doing, and so we have not done this sort of in the dark, in conversation with advertisers and the rest of it. everyone is welcoming this new engine to the market. help me understand what itv becomes in the form of itvx. everyone listening would have close associations with itv and how it fits into the fabric of british culture and society. if you become a successful streaming platform, but another one with a variety of programmes, what is itv and what do you stand for? the same things. remember with itvx, everything currently available on itv and its channels is within itvx
although there s no quota or something, i think there s an understanding in the business that the perfect, the perfect show is one that is made by studios, that you own, that you can control, and if it has any potential outside for earning of the uk, it is great that we keep it. because by being on itv, you have a good chance of it being successful. given those multiple considerations, what is an average day in an average week looking like? how was your time divided up between these responsibilities? it is a bit of a doctor s surgery, truth be known. i have meeting after meeting after meeting, where people are either pitching shows, internal meetings with editors, heads of department, and remember it is from news to entertainment, to drama. do you have time to watch tv, given you have so many meetings about it? yes, i always managed to watch a great deal of television, so i do watch.
of our audience that perhaps like things a bit more quirky or so. as i m listening to you, i m wondering, all of these goals you have for itv, are they supported by being a public service broadcaster? would achieving those goals be simpler as a company if you were freed from some of the constraints and obligations that come with being a public service broadcaster? public service ethos, if you like, is in the dna of itv. it has always been there. we do an enormous amount of news, that s probably the most obvious public service we do, regional news. this year, we extended the early evening news by half an hour, so we do 1.5 hours of news every night plus another half hour at ten o clock. so this is not hindering us in any way. i think audiences respond to this. it gives you a slightly unique selling point that the bbc and itv are the only people who can do this