we send you to news publishers who are who they say they are. and when somebody comes from us to a news publisher, estimated to be worth three to $0.05 per click because of how they monetise. that's the first thing. so, huge amounts of traffic that's qualified. and we really work hard when you search for news to make sure quality content is at the top, but that's not enough. we've also helped with the advertising, and you'll see ads from google on apps and on sites from publishers. the majority of the revenue goes to the publisher. i can't give you the full uk numbers, but the top five publishers over the last three years, nearly 250 million from google ads, and that's complimentary to their own advertising revenue. and then we trained 4000 journalists, and we've given grants and funding to 240 smaller publishers. so, we do a huge amount to try to support publishing. you're giving those grants because you're aware that you have decimated the market. no, i mean, ijust don't accept that. what people have is more choice than ever of news sources. and we all have to, you know, you have to at the bbc and all the publishers have