Karan Johar’s ad spiel for a matrimony service seems aimed at an educational class keen on caste-like endogamy. At a time of K-shaped class interests, this is even more regressive
Filmmaker Johar and his latest campaign for a matrimony platform that targets graduates of 'elite' educational institutions attracted a lot of eyeballs on social media. Is this brand-celeb association a big misfit?
New Delhi [India], March 31 (ANI/PNN): IITIIMShaadi.com, an exclusive lounge to explore matrimonial alliances among alumni of premier educational institutions, announced Indian filmmaker Karan Johar as the brand ambassador