Nature’s blunt force is beyond human reckoning. The recent quakes in Turkiye have shown the world again how insignificant and fragile human lives are. But, one cannot give up on their fellow beings who are suffering and everyone must join their efforts, which will make a great difference. Ascertaining this belief Forum of Indian Food Importers (FIFI) has decided to incorporate a support fund that will be focused to support the severe condition in Turkiye.