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If there’s one piece of feedback we always hear from hoteliers who attend the Direct Booking Summit it’s that they left with a notebook packed with new tips, ideas and strategies to implement at their hotel right away.
The lines continue to blur between commercial disciplines in hospitality, but most organizations struggle with how to adapt to this new environment. Silos still exist between departments for many reasons:
Customer effort is one of the metrics used in hotels to measure guest satisfaction. It is all about how easy a product or service is to use, or in other words, how easy it is for a customer to do something within the guest journey.