In today s digital landscape, paid search advertising has become a crucial strategy for hotel marketers looking to maximize their online visibility and drive direct bookings. However, with the ever-increasing competition and complex algorithms, it s essential to have a comprehensive understanding of paid search to stand out from your competitors.
Metasearch engines like Google dominate the online travel market. Hotels need to optimize their strategy to remain competitive in this volatile, real time advertising space. While OTAs can sometimes seem like an unbeatable force, hotels can level the playing field by implementing a comprehensive metasearch strategy that allows them to attract potential guests and increase their profitability.
Your customers expect personalization as standard. But according to a recent Triptease survey on customer data, many hotel marketers are still only capturing very little data about potential guests.
If there’s one piece of feedback we always hear from hoteliers who attend the Direct Booking Summit it’s that they left with a notebook packed with new tips, ideas and strategies to implement at their hotel right away.
Price Match on Meta is a game-changing new feature within the Triptease Data Marketing Platform that allows hoteliers to discount the direct price for each individual meta customer at just the right time and by just enough to make the direct price the best choice for that specific guest.
When you’re being undercut by a major OTA like Expedia or Booking.com (who would typically inspire a higher level of brand trust from customers than smaller ‘random.coms’) or when your being undercut by an amount that wouldn’t cost a fortune to resolve, these are the key metasearch issues that you need to fix in the moment that they’re happening.
This new feature is available as part of the Triptease Data Marketing Platform, and early access customers like Azimut Hotels have already seen a conversion rate increase of 368% plus a 33% increase in bookings.
Why is the competition so fierce on metasearch?
Metasearch is the fastest growing channel for hotels. As the graph below shows, even in 20