A dispute between the CEO of low-sugar drinks company VitHit and its majority shareholder is to go to mediation, the High Court heard.
Ian O Rourke, CEO and 15pc shareholder in the Dublin-based firm, has brought proceedings against the company and the majority shareholder, Gary Lavin.
He claims shareholder oppression and also sought an injunction restraining the company from terminating his employment.
On Thursday, Ms Justice Leonie Reynolds adjourned the matter to May after hearing mediation had been scheduled for April 12 next.
Earlier this week, Mr Justice David Barniville refused to admit the case, on the application of Mr O Rourke, to the fast-track Commercial Court. The judge said it was not an appropriate case for the commercial list and could be dealt with just as quickly in the normal High Court list.
Adthena acquires Kantar s AdGooroo to build up search market intelligence Details 25 January 2021
Intelligence platform for paid search advertising Adthena has acquired Kantar’s paid search offering AdGooroo. The move is said to bolster Adthena’s standing as the leader in search market intelligence for both brands and agencies. Through this acquisition, Kantar s clients will be able to tap into Adthena’s AI-powered search intelligence product suite.
Ian O’Rourke, CEO and founder of Adthena, said the acquisition will enable Adthena to break new ground for brands and agencies while also helping it to continues its growth trajectory. He added: As search continues to become the barometer by which all advertising efforts are measured, the importance of having access to the best intelligence possible cannot be overstated.
Adthena announces acquisition of Kantar s paid search intelligence business adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
US – Kantar will work with artificial intelligence (AI) search firm Adthena, which has become the company’s worldwide search intelligence partner.
The agreement will see Adthena integrate its data into Kantar’s ad intelligence product in the US, Brazil, Denmark and France.
Adthena, which was founded in 2012, runs a series of AI-powered market intelligence products for paid search advertising.
The company said that further announcements about the expansion of Adthena’s partnership with Kantar would be made later in 2021.
Ian O’Rourke, chief executive and founder of Adthena, said the partnership with Kantar would “bring a whole new level of intelligence to search advertisers”.