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Kantar appoints second CEO in less than a year
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A Kantar spokesperson declined to comment on the report.
If confirmed, the deal would mark the first major acquisition by the market research giant since its takeover by investment firm Bain Capital, which acquired a majority stake from WPP in 2019 in a deal worth $4bn.
Last year the group snapped up digital consultancy Mavens of London as it looked to bolster its analytics practice, which combines customer research with artificial intelligence.
Bain has also installed former Heineken executive Alexis Nasard as its new chief executive following the ousting of long-serving boss Eric Salama last year.
Last month it appointed Ted Prince, a former National Geographic executive, in its newly-created role of chief product officer.