inside the school. so that is one area, but we have a really rigorous risk assessment around cleaning, around how students move around the academy, it is one area that we are looking at to keep students and staff say. i looking at to keep students and staff sa . ., ., staff say. i am wondering if there are some changes staff say. i am wondering if there are some changes you staff say. i am wondering if there are some changes you made - staff say. i am wondering if there - are some changes you made because of the pandemic you would be quite keen to keep? the pandemic you would be quite keen to kee? , ., ., to keep? yes, there are a few. in terms of the to keep? yes, there are a few. in terms of the remote to keep? yes, there are a few. in terms of the remote learning, . to keep? yes, there are a few. in. terms of the remote learning, that has worked really well for a number of students. it has worked really well that best practice across our academies. certainly, in the test cen
i really like the point of more of using it to engage audiences, to get information, and building a pipeline. good for building a brand, a hygiene factor, and gives people who are probably going to give fixed fee offering will be a bit more innovative. don t think it will build a massive pipeline of new business. it s clearly a modern way of thinking about billing, so is matches the idea of thinking of people in social media. i would say one cautionary tip, social media is not an atm. you can t treat it like a cash machine. it s really all about establishing interest and making sure you put that content out there first. let s go to the next one about hiring new employees. i d love to ask experts about how to best manage hiring at a time of large growth so that you re efficiently handling that process while still managing your business during that period of growth. it s a great idea, right?
right, les? sure, but law firms are behind the curve with social media. i really like the idea to engay with the audiences. i ve tamped down expectations as far as building a pipeline. good for building it. definitely a hygiene factor and gives more people, who are probably because they re going to give fixed fee offering are probably going to be a little more innovative but don t think it s going to build a massive pipeline of new business. it s clearly a modern way of thinking. so is matches the idea of thinking of people in social media. social media is not an atm. you can t treat it like a cash machine. it s really all about establishing interest and making sure you put that consent out there first. let s go to the next one about hiring new employees. i d love to ask experts about how to mass-manage hiring at the time of large growth. so that you re efficiently
looked after. but it s not going to revolutionize his business. if he s doing trade shows, go down stream go, to the hotels, the economic development units, the people asking people who put trade shows on into the area and make relationships with them. start down stream. social media is way upstream. you lose business if you re not there. but it s just a hygiene factor. getting into the hotels, et cetera, do you co-market with them or how do you get them to pay attention to you? networking and relationships to his point are so important and happy clients are the ones that talk. when you build a viable business, there is nothing more popular more effective than your happy clients. i think the networking and co-marketing with hotels and as a consumer who recently did a trade show, you know, i will go on the website. if can you advertise on the website, i was looking for, you know, an event planner and someone that can do a trade show services. so that s a great place to get
address. you pump them into infusion and some piece of software like that. and when you ve done that, once they come back on your site, presuming they use cookies, you re able to track the point at which they drop off and then go fix that page. if you have one page where people are falling out a lot. maybe the order form is too complicated. can you simplify it. get their e-mail address if you don t already visit. okay. great ideas. let s move to the next one. this is from an vent plan better marketing his brand. how can our company better promote itself to those associations, meeting planners and large corporations coming into the region? and is it social media? that s good. he has a target market. how does he reach them? you ll due respect to bob, i m not making this a personal step about him, is it social media just needs to go away. no, it s not social media. it is a hygiene factor. it will be great tore bob to make sure he has whatever linked in, facebook, other social medi