looked after. but it s not going to revolutionize his business. if he s doing trade shows, go down stream go, to the hotels, the economic development units, the people asking people who put trade shows on into the area and make relationships with them. start down stream. social media is way upstream. you lose business if you re not there. but it s just a hygiene factor. getting into the hotels, et cetera, do you co-market with them or how do you get them to pay attention to you? networking and relationships to his point are so important and happy clients are the ones that talk. when you build a viable business, there is nothing more popular more effective than your happy clients. i think the networking and co-marketing with hotels and as a consumer who recently did a trade show, you know, i will go on the website. if can you advertise on the website, i was looking for, you know, an event planner and someone that can do a trade show services. so that s a great place to get