2 years in september the international out of motive exhibit i. E. A brings fans from all over the world to frankfurt and electric crackle is supposed to be the automotive future. Porsche present since 1st fully electric sports car that tai chi on the actual premier much less spectacular took place elsewhere the new factory is at the Company Headquarters and so when i was in where the new tag con is being built porsche has invested around 700000000. 00 euros into this factory 1500. 00 new jobs were created 3 shifts a day will enable up to 36000. 00 tie cons to be built every year this fords limousine complete with 4 doors is one of the most powerful series models currently sold by for sure. But pockets of the other boom a c. E. O. Porsche says that theyre looking into 3 power train versions for the few. Powerful gasoline engines hybrid motors and now fully electric cars this car is part of the porsche family ac it is a very sporty car just below the panamera he says the most important
Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their f
Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Business Model was not sell products but to sell ideas, lifestyle says of belonging and that they could then extend into kind of selff closed granted cocoons. The sor
Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever owney the factories and the main thing that i learned when i was researching, no logo, there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas to get into places they never had before like schools to co brand with like Music Festivals and so on it was an inverse relationship between that aggressive marketing and the kind of good jobs that were offered. In the economywa and the way the economy source
A rescue ship to dock at one of its board softer change of policy by the new Coalition Government with more on this heres my london you send my. Yes thats right farley the ocean viking has rescued 82 people who were attempting the dangerous mediterranean crossing from north africa 6 days ago they are now heading to the island of lampedusa after the new Italian Government came to an agreement with some fairly European Union Member States on this matter paul brennan brings us the latest now. The news brought tangible relief to ocean viking after nearly a week in limburg. Place some say he was. The year. That sparked a spontaneous celebration among the rescued migrants in what it is we are very happy about the news it is amazing we are going to arrive in a place where people understand and listen to us very happy to learn that we have some backing and. Its a new Prime Minister just set the context has been in power just a week the Contest Center left Coalition Government supports a more h