Switch Bakery: Flexible Subscription Options Drive Loyalty pymnts.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pymnts.com Daily Mail and Mail on Sunday newspapers.
Snapchat’s premium subscription service has reportedly enjoyed its best month. The platform’s Snapchat+ recorded more than $20 million in revenue in November.
As subscription merchants work to retain the loyalty of their highest-value customers, PYMNTS Intelligence finds that too many emails can drive them away.
With the subscription market becoming increasingly crowded, merchants need to be aware of the factors that may lead to the cancellation of loyal subscribers.…