Messina Hof winery breaks ground with interactive labels
FacebookTwitterEmail
2of3
The new Messina Hof Harvest Green Winery and Kitchen buildingMessina Hof / Messina HofShow MoreShow Less
3of3
Messina Hof has been a groundbreaking Texas winery since Paul and Merrill Bonarrigo actually broke ground in Bryan in the 1970s. And they have done it again with Texas’ first interactive wine labels on a new tier of wines released to help celebrate the COVID-19-delayed launch of Harvest Green Winery & Kitchen, Messina Hof’s farm-to-table spot in the Richmond area that opened for on-site dining recently.
The labels, which come to life before your eyes on a smart phone, were created in partnership with Houston-based Vision Production Group. Is it a tad gimmicky? Definitely. But, if the juice inside the bottle checks all the boxes, gimmicky is perfectly OK, and each in this trio of 100 percent Texas wines has its own compelling attributes. Vitality is a floral, minerally, slightly citru