Oil and Gas Industry Fights North Face Virtue Signaling – PJ Media pjmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pjmedia.com Daily Mail and Mail on Sunday newspapers.
David McNew/Getty Images
5 Jun 2021
Here’s a story to lift the spirits on World Environment Day: a woke clothing company getting totally roasted by an oil industry executive.
The woke clothing company is North Face, the mountainwear manufacturer which in December last year refused an order for 400 branded jackets with the Innovex logo. According to Adam Anderson, CEO of Houston-based Innovex Downhole Solutions, this was “because we were an oil and gas services company.”
Perhaps, it was suggested, North Face didn’t want to taint its image in the eyes of its woke target audience by being seen to big up the fossil fuel industry?
Opinion: Biting the hand that feeds you - Virtue signaling against oil & gas By Jason Modglin, President of the Texas Alliance of Energy Producers on 12/22/2020
Jason Modglin, President of the Texas Alliance of Energy Producers
Why does a performance nylon apparel brand want to cut off their nose to spite their face? The North Face, a high-end outdoor brand, made the latest move in the never-ending quest to virtue signal: They denied an oil and gas company the holiday gifts executives hoped to purchase for its customers. This is strange given that their products are made from materials such as nylon, polyester, and acrylic, which are all derived from petroleum.
Opinion: North Face should stop virtue signaling against oil and gas mrt.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mrt.com Daily Mail and Mail on Sunday newspapers.