David McNew/Getty Images
5 Jun 2021
Here’s a story to lift the spirits on World Environment Day: a woke clothing company getting totally roasted by an oil industry executive.
The woke clothing company is North Face, the mountainwear manufacturer which in December last year refused an order for 400 branded jackets with the Innovex logo. According to Adam Anderson, CEO of Houston-based Innovex Downhole Solutions, this was “because we were an oil and gas services company.”
Perhaps, it was suggested, North Face didn’t want to taint its image in the eyes of its woke target audience by being seen to big up the fossil fuel industry?